Top 7 Web Design Trends for 2020

Technology is one thing that is changing at a fast rate. Do you know that every day there are new web design trends? This is due to the ever-increasing market demand with many people looking for solutions to challenges that they are faced with every other time.

An annual report can always tell you what internet users are looking for and what sells most, and this dictates how your website or blog should look like to appeal to many.

The year 2020 is such a unique one; with COVID-19 taking a toll on businesses and every sector of the economy, many people have been forced to spend more time on the internet to get solutions. Therefore, any website owner must try and try to align their site to the demands.

Continue reading and see some web design trends for 2020 that you must watch out for

  1. Split-screen content

Split-screen is a digital trend that is evolving faster due to its aesthetics, the ability to build a user-friendly site, and a responsive and mobile-friendly communication platform. If you have more than one idea and want to retain an uncluttered look, this is an ideal tweak for you. It works perfectly when you have two different types of content.

A split-screen encourages users to decide, creates a compelling design pattern, boosts vertical images, and helps create an energetic design pattern that boosts brand identity. Once you know how to create a captivating design pattern, you will attract potential customers while promoting brand value.

User experience is what businesses are focusing on. The user screen you create should attract the target audience, building spectacular designs that enhance customer experiences. Instead of putting content aimlessly on the website, use screen splits, and influence your audience’s purchase behavior.  Statistics show that over 80% of customers use their mobile gadgets to buy things online. Therefore, when using split content, you must ensure that it is optimized on the mobile.

  1. Solid color blocks

In addition to the split-screen trend, you can decide to break up your web content into smaller parts, and therefore you have an array of different squares and rectangles separated by color. This makes messages orderly, cohesive, and more impressive.

Solid color block can also be referred to as the brick and mortar trend of the web where you use square and rectangular or even curved colored boxes as a design tool. The trend borrows a lot from the world of fashion. The trend is focused on putting multiple colors not as a pattern but as separate blocks, which are primarily bright colors.

The fashionable design here is simple, and it creates a high contrast, using color to guide users through the site.  The most common color-blocking design is the use of brightly colored geometric shapes that grab the user’s attention. When you want to highlight the most critical words on your site, the color-blocking technique works best, especially with large text.

  1. Plenty of whitespaces

White space refers to the blank areas between the design elements. It is commonly white, although it can be made up of any other background. It includes the spacing between columns of text, the space around each visual, and spacing between lines.

Designs that have plenty of white space are easy to read and navigate while making it easier to direct focus on the essential elements on a web page. In essence, it is a space that is devoid of graphics or photos.

The same experience you get in a home with wide-open spaces with a variety of tasteful furniture and a few hand-selected knick-knacks on display is the same as white space on a web page.  As we head toward the second half of the year 2020, the trend will continue, which is something that web designers must embrace.

  1. Overlapping layers

Every web designer’s objective is to communicate the brand’s preposition cleanly and concisely and in a visually compelling manner. Your website must exude personality and flair to grab the attention of your audience.

Today, you don’t need those flat expanses of self-contained boxes; you only need to stack your site with elements that signify minimalism using layers of image, color, text, and pattern. A perfect way of making the design feel less constricted is through layering typography over images.

  1. Motion and interactivity

Video and animation is not a new phenomenon in the web industry. It’s a surefire way of grabbing your site visitors’ attention, especially when your target audience is the young people or those with less attention span.

Motion is in various forms; micro-animations, which give feedback as you hove through the web pages. You also have typography that runs across the screen and full-screen headers and animations.

For this trend to work for you, identify areas which draw much focus to your site and be careful, if misused, it can be distracting.  Motion graphic design is a powerful visual storytelling tool that engages viewers and can communicate ideas in a captivating manner.

  1. Full-screen forms

Significant elements surrounded by generous amounts of whitespace are the overarching design theme for the year 2020. The full-screen forms trend finds its way in the list of the common niches of web design.

The idea of a full-screen form is to allow distraction-free form filling and fancy animations as you move between form fields. It shows one form field at a time in full screen.  The user will fill in their data, and once they have finished, it shows the summary in the final step.

  1. Tailored illustrations 

To present the message, a web developer utilizes a variety of visual tools to tell a compelling story. Imagery, which involves visuals, is a perfect way of supporting your message and brand identity.  However, you have to be careful because over-doing or wrong placement of an illustration might lead to incoherence and thus fail to communicate effectively.

Web design is a dynamic industry, and if you are to pass the brand message effectively and attract customers, you have to keep up-to-date with the trends. This helps you apply a strategy that resonates with your target audience.