Top 5 Reasons Why SEO Is the Right Investment for Your Business
Digital marketing can be complicated, and it takes time and effort to master. You get to perfect the art as you spend time doing it. However, if you get into doing it, you get to understand that it is not all complicated. One of the most effective strategies is Search Engine Optimization (SEO). It’s a marketing strategy that involves optimizing your content so that it ranks on top of the search engine results.
Many of the brands that you see when you are searching on Google for some information are visible because of their SEO marketing effort. Search Engine Optimization is something you can do if only you have the right team of experts.
See below reasons why SEO is the right investment for your business
SEO drives traffic
A study conducted by wyzowl on human attention span shows that the average human attention span has continued to diminish over time and now at around 8.25 seconds. That is due to the lots of information that demand one’s attention.
As a digital marketer, you need to know that the kind of audience you are dealing with is people who are confronted with all sorts of information on a particular subject. How then do you navigate such a challenge and put your content in front of the prospect?
With perfectly optimized content, your content will appear on top of the search engine results and therefore, easily visible to many. Research has shown that users engage better with organic search results as opposed to sponsored results like Pay-Per-Click (PPC).
SEO is a sure way of optimizing content for higher rankings while still maintaining authenticity. A study on Google by Search Engine Watch shows that over 50% of online visitors are likely to click on the top three on the search results. That means you have lots of visitors checking your website and if you have the solutions they’re looking for, then you can be sure of quality traffic which you can convert. That is how your business begins to grow.
Everyone, including you, wants to deal with a reputable company. Assume, you’re looking for a cleaning company in your area; you do not wish to dig through the 20th page of a Google search. You’re most likely going to choose from the first few results that show up on top.
SEO is a mind game, and prospects will most likely view and brand that appears on the first or second page as authentic and trustworthy. Thus, improving your content SERP ranking will improve the client’s perception of your business and build the reputation of your brand. Investing in SEO is indeed investing in a PR strategy and thus a smart investment that guarantees you long-term benefits.
SEO delivers high & quantifiable results
How does SEO success look like? Think of the increased page visits, promotional sign-ups, new followers, more sales and such. Once you know what you’re targeting, then it’s easy to set achievable targets and have in place the right metrics and analytics you need for measuring such. Being able to measure means you know what works for you and what doesn’t.
Therefore you can focus on what works for you and reduce your investment on what doesn’t. The evaluation ability helps you create targeted advertising and marketing plans related to your business needs and able to give solutions to your customers and foster a great relationship.
The data-driven approach requires monitoring, and this will help you get essential data like profiles of the target customers, their spending habits, needs and interests, which allow you to target these, are areas specifically.
According to eMarketer Ecommerce report, over 65% of online visitors check online reviews before they make a purchase and this is an ever-increasing number with increased digital innovations that are making it easy for customers to access information easily. If your content is not optimized, then your customers will find it hard to get your products or services and thus lose them to your competitors.
Monitoring and maintaining will help you keep up-to-date with the ever-changing customer trends and therefore align your content perfectly, putting your brand in a position of authority, strength and visibility.
Your competitors are doing it
The reality is that every other company with the same offerings as yours is doing SEO. It’s is a never-ending process which keeps improving, and for you to remain relevant, you have to continue repositioning your products or services.
If you want your business to continue dominating the first pages of search results, you have to position your company in multiple results. You have to continue researching on what is new and what your competitors are doing better than you. From the findings, you will be able to employ strategies that will outdo them and thus outrank them on the search results.
SEO improves offline conversion
Research shows that over 60% of Smartphone users contact businesses directly through search results. Those are millions of online visitors that you are likely to attract if you have an ongoing SEO strategy. Mobile-friendliness is a critical SEO ranking signal, and continuous auditing will help you identify areas that are turning your visitors off and thus you can rectify.
It is true that mobile conversion is almost half of the desktop conversions but owing to the numbers that access content through the Smartphone, you have a reason to optimize content for mobile. Keep checking your content legibility, mobile speed, touch-screen readiness and compatibility with mobile browsers. This will impact your in-store sales.
Online competition is high with brands trying to outdo each other in their online visibility; you have to ensure that your content is correctly optimized. SEO is an effective digital strategy with lasting results. Get a reputable SEO Company that will keep track of your site performance, the changing trends and ensure you’re always ranking on top of search engine results.