Businesses embracing E-commerce marketing strategies are experiencing swift growth. In 2018, there were 1.98 billion online buyers. This number is anticipated to skyrocket to 2.14 billion by 2021. Prepare your business for the exciting future of E-Commerce Website Development in 2019 by implementing the emerging drifts.
Compared to traditional retail shopping, E-commerce stores lack face-to-face personal interaction. Online stores do not have a retail official who can endorse products based on your tastes, interest, and preferences. To mimic this experience, e-commerce companies leverage personalization opportunities throughout the shopping journey. Much like online course providers are replacing the need for in-person teaching, e-commerce is replacing the need for in-store retail experiences.
In 2019, robots will invade Ecommerce stores. Well, robots such as artificial intelligence (AI) and chatbots designed to augment a customer’s overall shopping experience. AI assistants can manage a number of tasks typically allocated to a human, such as handling inquiries or managing inventory. These digital assistants carry out diverse procedures, freeing up time for you to focus on other characteristics of running the business.
Who said Ecommerce was only for B2C brands? B2B companies are leveraging upcoming E-Commerce Website Development trends, too. It’s even been projected that B2B ecommerce sales will increase worldwide to $6.6 trillion by 2020. Ecommerce personalization works wonders for B2B shoppers as well. Research found that 50% of B2B consumers desired customization when looking for online suppliers with whom to shape relationships.
Brands are fashioning immersive retail experiences to hire more sales reps, to further drive sales, and to develop lasting customer relationships. For example, Amazon is introducing stores, named “4-Star,” all over the United States. At these stores, you can cooperate with Amazon’s devices and top items in person. Other brands profiting from this new reality are brick and click stores, which combine a unified retail and ecommerce experience. These brands set up retail stores with few employees and square footage, but a more interactive and customized in-store visit.
Usually misunderstood, the power of content dwells not in its direct power to sell (although it can). Content’s true power derives from galvanizing the reader, entering its heart and mind through an unswerving story well told — full of drama, with people at its core.
1.4 billion people will unite to the global middle class by 2020 and 85% will be in the Asia Pacific region (APAC). Ecommerce as a whole has already shifted away from the West and will continue to do so. Once known for manufacturing and sourcing, tapping into China and the larger APAC market is now a frontline approach.
“Business as typical” is business not anymore: in Ecommerce and in retail. It’s not the location that counts nor advanced jargon. Leaders are facing a world of a prospect to perish or evolve, with success approaching from big and small steps alike. The future will patent itself in relationships. Choice isn’t tomorrow; it’s today. Meaningful and direct connections to customers that extend far beyond mere products: Are you ready?