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How to Promote Your Real Estate Website?

The faster you start thinking about your website as more than just a digital business card, the faster you will apprehend its direct link to revenue and be able to compete with the online behemoths of real estate agency. Of the seven million homes sold last year, 61% of buyers found the homes they purchased online. Not through a print ad or an agent but through an online search. What used to be adequate for a real estate website—branding, an attractive design, and some form of IDX search — only scores the surface in today’s digitally-driven real estate marketplace. Find below the amazing ways to promote your real estate website.

Internet Data Exchange & Integrated Multiple Listing Service Search

Let’s start with the apparent: your website has to have property search, but specifics matter here. This is your forefront—the battlefield where leads either thrive or go to die. Ask yourself:

  • Can users search for open houses?
  • Are all of my various listing services integrated into one smooth search experience?
  • Can users search by community descriptions, such as a school district?
  • Can users search by custom neighborhoods not recognized by the MLS? (i.e. a new development)

The following tips for converting more leads to property search pages will be so helpful for your business.

  • Offer a “Saved Search” option where leads can opt-in to email updates.
  • Use a drop-down menu to capture leads upon the first search or after viewing X number of listings.
  • Put a “Register Now” button on your search page. Be sure to emphasize what’s in it for them. For instance, the ability to save favorite listings, multiple searches, schedule property showings, etc.

Integrated Neighborhood & Lifestyle Data

The best real estate specialists sell a lifestyle, not a home. The same is genuine for the best real estate websites. Help your clients understand how a home they are researching fits within their lifestyle wish list. Integrated community data that exhibits nearby restaurants, schools, parks, recreation, and more will help to keep your site visitors occupied, exhibit your neighborhood expertise, and, eventually, convert more leads. Preferably, this data should live within a listing details page.

Area Profiles

Visitors are seldom if ever, coming to your site looking for homes by state, or even by city. Your website needs to represent the particular communities and neighborhoods you serve and make it easy for buyers to find what they’re searching for.

Market Reports

Specifying tailored content that includes local data about home prices, sales and days on market is a great way to establish yourself as a well-informed resource and keep potential buyers and sellers occupied on your site. More significantly, market reports provide another great conversion prospect, especially if you are able to offer appropriate automated email updates with the same data.

Trust Section

It’s one thing to get sellers and buyers to your site, it’s another to keep them there, and it’s another thing entirely to have them choose your brokerage and agent to signify them on their real estate journey. The best real estate websites dedicate some space to exhibit their market influence, network, customer testimonials, and other items that demonstrate expertise and influence.

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