With the usage of AI writing tools becoming the norm, you might have encountered certain AI-generated content while browsing the internet or watching videos on YouTube. Many content creators use AI generative tools such as ChatGPT and Jasper to come up with fast and reliable content. It can also make topic ideation easier as it can produce up to hundreds of ideas at remarkable speeds. AI writing tools are also a heaven-sent for writers who are facing a creative block. They are extremely beneficial for teams who are understaffed and have to publish well-written blogs on a daily basis.
As great as AI-written mass-produced content is, we still need to understand how search engines such as Google will react to them. Are you certain that Google won’t penalize your AI-generated content? Will your search engine ranking take a hit if you use AI-written content on your websites? Will Google recommend your business to billions of users if you use AI content marketing? All of these questions must be taken into consideration. We can tackle one question at a time to get to the bottom of this conundrum.
Any content that has been produced using artificial intelligence or AI writing tools is known as AI-generated content. These highly advanced tools use Natural Language Processing (NLP) as well as deep learning to mimic and understand human language, specifically the speaking and writing patterns. This results in text that is either in written or spoken form and seems as though it was produced by a human.
Due to the growing popularity of AI writing tools, there are several that are capable of producing well-written content, such as:
AI writing tools are capable of mass-producing content in mere seconds that can be used in marketing strategies. All you have to do is provide a detailed prompt with the details you need in the content, and it will create it for you. It can generate the following content:
However, AI writing tools are not without fault as they lack the human touch that engages readers and customers. On top of that, the content produced by AI might have errors and misinformation as well. If you directly publish content without reviewing it yourself and cross-checking, then it might negatively impact your site’s authority and credibility. It might even lead to penalties from Google.
If your business relies on the traffic you generate online, then you need to use these AI writing tools wisely. You need to understand Google’s guidelines to avoid getting penalized. Let’s take a closer look at what key personalities working at Google had to say about this and the official Google response to using AI-written content.
In April 2022, John Muller, Search Advocate at Google, was asked what sort of reaction Google would have regarding usage of AI-generated content. He said that any content that is produced by AI is categorized as automatically generated content. The content that is produced by an AI writing tool is similar to translation. Therefore, it simply shuffles words, synonyms, and terminology around that is considered spam under Google Search Essential.
To clarify the misinformation regarding AI usage and content generated from AI writing tools, Google discussed this issue in its updated guidelines in November 2022. To further clarify the issue, Danny Sullivan from Google Public Liaison for Search addressed it on his X (Twitter) handle. He tweeted that AI content isn’t exactly bad. He stated that the issue lies in the content that is generated for search rankings instead of humans. The focus should be on writing good-quality content. Google will only rank content that is reliable, helpful, and user-intended. By publishing content with these qualities, you can increase search engine ranking and not get penalized by Google.
As of February 2023, Google published a well-in-depth blog that summarizes the guidelines regarding AI-generated content. You can check out the full blog at Google’s Search Central, and here is a highlight from the blog:
Google’s ranking system is designed to award well-written, user-intended, and reliable content, regardless of how it is generated. The content needs to demonstrate qualities that fit Google’s E-E-A-T model for content. The E-E-A-T acronym stands for:
Therefore, you need to publish content on your site that shows authority on the subject, is based on personal experience, or simply needs to be derived from a trustworthy source.
Yes, AI writing tools can produce engaging content when paired with a human writer or editor. If you simply rely on AI writing tools to generate content, then it will be penalized and considered spam. Therefore, you can maximize the AI writing tool’s capabilities to improve your content or optimize it for marketing.
Do not use AI writing tools to produce Search Engine optimized content. It will lead to penalization from Google and will be tagged as spam. Such as writing a blog using AI tools that produce repetitive text that doesn’t even include useful information. Google will automatically consider auto-generated content as spam if it includes:
When it comes to generating content for your business, you need to make sure that the content contains the following elements. You can enlist our SEO content writing services to produce content that is loved by Google.
Here are some tips for generating AI content that your readers and Google would love:
Despite the plethora of advantages that you get from AI writing tools such as faster turnaround time, mass-produced articles, and well-written content, it must be used appropriately. As published in the new statement from Google, using AI-generated content to boost search rankings is against its given guidelines and is considered spam.
However, you can use this to your advantage as well. At Proximate Solutions, we are well-versed in generating SEO-optimized content services. The content that we produce is original and efficient. Working with an experienced company like ours means you will have a great team of writers, editors, and strategists handling your content marketing. We have been catering to an extensive international clientele since 2003.
Thanks to the commitment and dedication of our team, we have a 100% client retention rate! We are simply that good. We are more than capable of handling everything from strategy development to keyword research; you can count on us to provide content that appeals to both search engines and your readers. You can get in touch with us with a free consultation and boost your digital presence today!
