Shireen Lakdawala, a renowned designer in Pakistan and the USA, launched her label in 2005, blending Eastern and Western styles. Her bold, elegant designs have earned international acclaim, with showcases worldwide and a flagship store in Karachi since 2012. Despite being a remarkable brand, Shireen’s site was performing quite poorly due to low ranking, limited conversions, and restricted online visibility. To address these issues, Shireen Lakdawala reached out to us for an extensive site overhaul. We devised a multipronged SEO strategy that greatly improved customer engagement, boosted sales, solidified brand recognition, and bought sales through Shopify.
Shireen Lakdawala’s site faced several issues, which included, but were not limited to, the following:
We had to achieve these primary objectives and dramatically improve Shireen’s site performance:
We applied a multipronged SEO approach to achieve better results and boost key metrics.
To cater to Shireen’s target audience, we implemented SEO-optimized product descriptions. Our content team wrote blog posts on styling tips and latest fashion trends embedded with high-ranking keywords.
We implemented a comprehensive link-building campaign to strengthen search ranking and improve visibility. We acquired high-quality backlinks from reputable fashion blogs, and the leading industry websites.
We optimized Google My Business to attract local shoppers, and to ensure uniformity across all directories, we had consistent NAP listings.
We improved site speed and mobile responsiveness. We also embedded high-quality keywords, meta tags, and structured headers.
Due to the remarkable insights and expertise of our team, we were able to revamp Shireen’s site and notably improve its online presence. With a surge in orders from Shireen’s Shopify store, we also increased sales margin by leaps and bounds.
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