Introduction

Mighty Fine Roofing is one of the leading roofing service companies in the USA. They offer high-quality services and their customers are satisfied with their work. However, Mighty Fine Roofing’s site required a revamp as it was underperforming and led to stagnant sales. They approached us in the second quarter of 2024 to improve their online presence, get more clients and become more credible in the digital arena.

Technology used:
  • Wordpress
Services provided:
  • UI/UX
  • Development
  • Wordpress
Bland Before
Before
Awesome After
After
  • Challenges

    Challenges

    When we surveilled Mighty Fine Roofing’s website, a lot of issues showed up, which included:

    • The site had limited outreach, an abysmal online presence, and low search engine rankings despite offering great services.
    • Due to the site’s subpar performance, it led to minimal lead generation.
    • The effectiveness of the previously implemented SEO strategies proved ineffective.
  • Objectives

    Objectives

    • Improved Organic Traffic: When Mighty Fine Roofing came to us, the site’s monthly visits were minimal and underwhelming.
    • Increase Monthly Leads: The site was generating limited leads on a monthly basis, which was not up to the mark.
    • Boost Brand Visibility: Mighty Fine Roofing’s site was performing poorly without a solid SEO strategy in place. This led to low search ranking and limited online recognition.

Implemented Strategies

We came up with a multi-phase SEO strategy for Mighty Fine Roofing that focused on four key areas

We created an SEO-focused content strategy for Mighty Fine Roofing. It included how-to-do blog posts and industry-related articles with high-performing keywords. The product descriptions were upgraded with a focus on SEO.

To improve the performance of the site, we refined page load speeds, upgraded navigation, and made sure it was mobile-friendly. We also added headers, alt texts, and meta tags to boost site visibility.

One of the best ways to improve a site’s performance is strengthening it with high-quality back-links from reputable sites. And that is exactly what we did! We also removed harmful backlinks from the site to promote a strong and clean link profile.

We made sure that Mighty Fine Roofing’s would show up in local searches by optimizing its Google MY Business profile. With the help of local keywords and positive client testimonials, the site’s local presence also improved vastly.

Results

We saw amazing results and better performance from Mighty Fine Roofing website as a result of our comprehensive SEO strategies. Not only is the site performing better, its online presence has improved and it is generating more leads, sales and boosting key metrics.

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    What’s Next?

    • Acknowledgment Email: You’ll receive a confirmation email once we’ve received your request.
    • Requirement Analysis: Our solution advisor reviews your needs and will contact you within 3 business days.
    • Confidentiality Assurance: If required, we can sign an NDA within 1-2 business days for maximum confidentiality.
    • Project Estimation: Our business development manager provides initial estimates, recommendations, or ballpark figures within 3-5 days.