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Introduction

High Mellow, a leading hemp products distributor, came to us with a conundrum. Due to restrictions around CBD branding and marketing, their online presence on Google and other platforms had suffered significantly. The site’s poor performance was traced back to low rankings, ineffective brand outreach, and exceptionally limited sales. We came up with a custom-made SEO strategy to tackle this issue at hand. We initiated a marketing overhaul to increase customer retention, improve organic traffic, boost sales and strengthen brand recognition.

Technology used:

Woocommerce

Services provided:

UI/UX
Development
Email Marketing
SEO
SMM
Woocomerce

Bland Before

Awesome After

Challenges

The High Mellow site was facing several issues when they came to us, such as:
- Despite having great quality products, High Mellow had limited online presence.
- Due to poor site performance, High Mellow faced stagnant sales.
- All of the previously implemented SEO strategies did not bear the expected results.
Objectives

We focused on the following primary objectives:
- To improve the overall search engine rankings of the site by increasing organic traffic.
- Better monthly sales.
- Direct traffic to the site and enhance brand image.

Strategies Implemented

We applied a multi-faceted SEO approach to achieve the above-mentioned results

We provided content that resonated with their target audience such as blog posts, product descriptions and multimedia pieces.

High Mellow was in dire need of better search ranking and visibility. We were able to achieve through intensive link-building.

Often times, many SEO agencies don’t take the local market into consideration. To introduce High Mellow to the local market, we enhanced the site’s online presence for local searches. We did this through:

By creating a Google My Business profile and optimizing it.
Made sure that High Mellow had consistent NAP (Name, Address and Phone number) across all of the listed directories.
Sought after positive reviews from customers and used them to our advantage.

Due to our dedicated team at Proximate Solutions, we were able to optimize High Mellow’s website. This Involved: