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Introduction

In 2020, Colorado Breeders Depot approached us with a challenge. Due to restrictions around CBD branding and marketing, their online presence on Google had suffered significantly due to low rankings, limited outreach, and disappointing sales figures. We came up with a custom-made SEO strategy. Goal of the marketing overhaul was to increase organic traffic, boost sales, strengthen brand recognition, and improve customer loyalty.

Technology used:
  • Woocommerce
Services provided:
  • UI/UX
  • Development
  • Email Marketing
  • SEO
  • SMM
  • Woocomerce
Bland Before
Before
Awesome After
After
  • Challenges

    Challenges

    Colorado Breeders Depot initially faced a lot of challenges such as:

    • Strict CBD Regulations:Due to restrictive CBD regulations at the time, we were unable to implement Pay-Per-Click (PPC) campaigns. It would have quickly increased traffic and raised brand recognition.
    • Low Organic Traffic and Sales:Due to restrictive measures, organic traffic was severely limited on this website and sales impacted. Furthermore, brand exposure suffered.
    • Poor Brand Recognition and Outreach:All of these combined elements along with lack of optimized content left Colorado Breeders Depot in the dust.
  • Objectives

    Objectives

    We brainstormed implementation of realistic objectives that could lead to better performance through:

    • By reaching our goal of increasing product sales.
    • Enhanced organic traffic to Colorado Breeder Depot’s site.
    • Better online presence and brand value.
    • More users know about Colorado Breeders Depot.
    • Attracting potential customers.
    • Improving Colorado Breeders Depot’s website credibility.

Strategies Implemented

To achieve the above-mentioned objective, our team came up with a customized SEO strategy that included:

  • We devised a strategy that used high ranking keywords related to the CBD industry.
  • We added target keywords, meta tags and internal linking to improve existing pages of Colorado Breeders Depot’s site.
  • We also added FAQ sections and related queries to assist users. This increased user interaction and retention rates.

  • Through well written blogs, researched eBooks and guides that focus on CBD benefits, we were able to educate users that led to improved site ratings.
  • We added a content publishing schedule. With regular content posting we were able to achieve authentic backlinks.

  • Colorado Breeders Depot’s site urgently needed an upgrade. Therefore, we redesigned site by streamlining navigation, adding optimized product pages and making it more user-friendly.
  • We also optimized it for mobile use and vastly reduced page load time.
  • By including secure payment gateways and product descriptions, we were able to drive more sales.

  • We used email campaigns to engage past buyers and site visitors through offers, product recommendations and discounts.
  • To foster long term relations with customers, we made segmented email lists with special offers and exclusive promotions.

  • To understand user intent, we conducted in-dept research on popular strains and CBD products. That were based on market trends.
  • We also kept an eye on competitors to adjust our prices, content, and product offerings. It was done to ensure that Colorado Breeder Depot’s product stayed ahead of the curve.

Results

  • Results
  • Results
  • Results
  • Results
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