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Introduction

AQ Lighting Group is a leading LED light supplier that caters to residential and commercial markets. The group reached out to us in the last quarter of 2023 to improve their site’s performance, optimize navigation, and make it mobile-friendly. Ineffective brand outreach, minimum engagement, and low rankings hindered sales. Therefore, it needed a complete overhaul, which we provided with a custom-made SEO strategy that would resolve these issues.

Technology used:
  • BigCommerce
Services provided:
  • UI/UX
  • BigCommerce
  • Development
Bland Before
Before
Awesome After
After
  • Challenges

    Challenges

    When we thoroughly reviewed AQ Lighting’s site, we found several issues that included the following:

    • AQ Lighting had limited digital presence and outreach despite offering amazing products.
    • Due to poor site performance, AQ Lighting had low sales for months on end, which did not meet expectations.
    • The previously implemented SEO strategies had little effect on the site and showed limited improvement.
  • Objectives

    Objectives

    • Increase Organic Traffic to the Site: Directing organic traffic to AQ Lighting’s site and strengthening its credibility serve as major indicators that our implemented SEO strategy for AQ Lighting is working.
    • Boost Monthly Revenue: By increasing organic traffic to the site, our plan was to jolt stagnant sales and increase revenue on a monthly basis.
    • Promote Brand Visibility: A key indicator of a reputable brand is its reliability. Our aim was to increase AQ Lighting’s digital presence and reputation by implementing a tailor-made SEO strategy.

Implemented Strategies

Our dedicated team of SEO experts and developers came together to brainstorm ideas. By curating an SEO strategy that tackled the specific issues faced by AQ Lighting, we planned to increase its competency as a brand. We aimed to give the site a full digital overhaul that would improve its ranking and bring in more sales:

A good content strategy backed by great quality content is the backbone of a practical SEO strategy. User-intent based content improves AQ Lighting’s search engine ranking and brings in more organic traffic.

Thanks to the dedication of our team, we improved the AQ Lighting website’s overall performance. The page load speeds are vastly improved, and seamless mobile optimization and refined site navigation are implemented. With the addition of headers, meta tags, and alt texts, the AQ Lighting site’s performance has notably strengthened.

With our multifaceted link-building campaign, AQ Lighting site credibility improved notably. Through collaborations and partnerships, a wider audience was engaged, which led to an increase in the brand’s online presence.

Other SEO companies tend to overlook the importance of local SEO, but we do not! To boost a positive outlook for AQ Lighting, we optimized its Google My Business profile and improved local listing. By embedding local keywords in content and landing pages, it led to better outreach while maintaining customer retention.

Results

  • Results
  • Results
  • Results
  • Results
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    What’s Next?

    • Acknowledgment Email: You’ll receive a confirmation email once we’ve received your request.
    • Requirement Analysis: Our solution advisor reviews your needs and will contact you within 3 business days.
    • Confidentiality Assurance: If required, we can sign an NDA within 1-2 business days for maximum confidentiality.
    • Project Estimation: Our business development manager provides initial estimates, recommendations, or ballpark figures within 3-5 days.