Out of making all those efforts for SEO, Visual SEO and image SEO also hold great significance. Optimizing the image for SEO provides you with double benefit; it will enhance your overall website performance and improve your search rankings. SEO-friendly images contribute to the semantic content of your site. This means search engines understand context and relevance better and relate it to your text to attract more traffic from visual searches.
However, it has always been a struggle how to optimize the images to contribute to a better place in the search engines. Worry not if you are also going through the same and don’t know what practices to follow. At Proximate Solutions, we have sorted all your related queries regarding optimizing the image in this blog. Read this blog thoroughly and excel in image optimization.
Visual data plays a great role in user engagement as it contributes to the semantic content of your pages and lets you secure a place in top search results. If the image is optimized correctly, it helps create a more cohesive and accessible website architecture that aids search engines in crawling and indexing. Moreover, optimized images enhance page load speed, reduce server load, and enhance user experience. All these factors eventually help your site rank.
As ImageSEO contributes effectively to your site’s overall optimization, it calls for the proper image selection, formatting, sizing, and correct use of alt attributes to index and rank your page. You can not just use any other image and think that it will add to your site’s ranking. Let us take you through the proper steps of image optimization so that you can rank on top in search engines.
First things first, there must be careful image selection. When selecting the image, you need to choose it on the basis of how well it goes with the context rather than just fulfilling the parameter of aesthetics. Moreover, the original images perform better in the SEO as they are exclusive to your site rather than stock images because everyone else is using them.
Giving proper names to your images is of great importance for SEO. Search engines understand the content of an image based on its file names. You should use descriptive, keyword-rich names to improve your rankings in web and image searches. Use specific names with hyphens like nike-air-max-blue instead of using generic names like IMG1234.jpg or photo1.png. Also, do not stuff too many keywords in the file name as it looks spammy, and also try to keep the name short.
Image format is also very crucial in SEO as it ensures faster page load times, better user experience, and higher SEO rankings. Each format has a different purpose, so it is a wise decision to choose the image format accordingly. JPEG image format goes well for high-quality images with small file sizes. For transparent backgrounds, go for PNG format. Moreover, for superior compression and faster loading, you can use WebP.
Improved website speed, user experience, and search engine rankings are all the outcomes of image compression. If you don’t compress the image, the large image slows down your site and leads to higher bounce rates and lower conversions. There are many tools available that can help in image compression. You can choose tools like TinyPNG, ImageOptim, or ShortPixel to reduce file sizes.
Responsive Images adjust to different screen sizes. This will allow you to provide a better user experience and reduce unnecessary bandwidth usage. Responsive images improve search rankings as Google prioritizes mobile-friendly websites, and using responsive images helps your site meet Core Web Vitals standards.
Alt text plays a significant part in better rankings. Alt Text basically assists search engines in understanding your images. It improves the experience for users with visual impairments by providing a text-based description that screen readers can read aloud.
Schema Markup (Structured Data) improves the chances of your images appearing in rich snippets, Google Discover, and image search results. Structured data helps search engines better understand images and their context.
Creating an image sitemap is also an essential practice in SEO. This allows Google can find images through normal crawling as an image sitemap ensures no image is missed. The sitemap increases the chances of your images appearing in Google Image Search and other search results. Here are a few practices that you must follow when doing an image sitemap:
The lazy loading of images is the most beneficial in making your site rank at the top of the Search engine. This is a technique that delays the loading of images until they are needed. This means images only load when they appear in the user’s viewport (visible part of the screen). With lazy loading, you will have improved page speed, performance, and SEO, especially for image-heavy websites.
Image optimization calls for proper strategy and complete focus. If you can’t take the image optimization task on your own, search for a marketing agency with expertise in the SEO field. Not sure whom to trust to optimize your image and rank top in the search engines? Relax! Proximate Solutions has got you covered.Â
Proximate Solutions provides specialized Image SEO services that enhance the online presence of your business. We develop SEO-compliant image structures that combine proper alt text addition with optimized file sizes, relevant filename selection, and structured data application. Both mobile optimization and quick image loading on every device are key features that Proximate Solutions delivers to their clients.
Image SEO provides small businesses and large enterprises with a strategic tool to achieve better search results performance. Your online visibility will improve exponentially when you choose Proximate Solutions for image SEO.
