High Mellow

Overview:

High Mellow, a leading hemp products distributor, came to us with a conundrum. Due to restrictions around CBD branding and marketing, their online presence on Google and other platforms had suffered significantly. The site’s poor performance was traced back to low rankings, ineffective brand outreach, and exceptionally limited sales. We came up with a custom-made SEO strategy to tackle this issue at hand. We initiated a marketing overhaul to increase customer retention, improve organic traffic, boost sales and strengthen brand recognition.

Challenges:

The High Mellow site was facing several issues when they came to us, such as:

• Despite having great quality products, High Mellow had limited online presence.
• Due to poor site performance, High Mellow faced stagnant sales.
• All of the previously implemented SEO strategies did not bear the expected results.

Objectives:

We focused on the following primary objectives:

• To improve the overall search engine rankings of the site by increasing organic traffic.
• Better monthly sales.
• Direct traffic to the site and enhance brand image.

Strategies Implemented:

We applied a multi-faceted SEO approach to achieve the above-mentioned results:

Effective Content Marketing: We provided content that resonated with their target audience  such as blog posts, product descriptions and multimedia pieces.

Link Building: High Mellow was in dire need of better search ranking and visibility. We were able to achieve through intensive link-building.

Local SEO Techniques: Often times, many SEO agencies don’t take the local market into consideration. To introduce High Mellow to the local market, we enhanced the site’s online presence for local searches. We did this through:

• By creating a Google My Business profile and optimizing it.
• Made sure that High Mellow had consistent NAP (Name, Address and Phone number) across all of the listed directories.
• Sought after positive reviews from customers and used them to our advantage.

On-Page SEO: Due to our dedicated team at Proximate Solutions, we were able to optimize High Mellow’s website. This Involved:

• Using high-quality keyword embedding.
• Improving the site’s speed and mobile response time.
• Adding meta tags, internal links and headers.

Result:

Our SEO strategies had a great impact on High Mellow’s online performance, which included:

1. An Increase in Organic Traffic: With over 200K Impressions increased since we implemented them, their organic traffic greatly increased, helping them attract new customers while keeping old ones.
2. Sales Growth: Due to our diligence, High Mellow’s monthly sales increased by 200%.
3. Increased Brand Recognition: By implementing our tailor-made SEO strategies we saw a surge in High Mellow’s branding and organic traffic. Not only did this improve the brand’s online presence but also helped build customer confidence.