Introduction:
AGM Electrical Supplies, a leasing Australian electrical components and solutions providers, choose to partner with us in 2020. Their website was outdated with minimal organic search rankings, extremely slow load times and no SEO branding in place as well as limited functionality. The sparse traffic to the website caused lower sales than expected due to meager customer retention. All these issues caused AGM Electrical Supplies a major setback in the Australian electrical market. They wanted to improve their online presence and drive sales through implementation of organic SEO strategies. Through tailor made SEO initiatives, we were able to deliver astounding results that significantly improved AGM Electrical Supplies outreach.
Challenges:
The AGM Electrical Supplies site was facing several issues which included but were not limited to:
- Despite offering high-grade products, AGM Electrical Supplies had limited online presence.
- Due to poor site performance, AGM Electrical Supplies had faced stagnant sales for months on end.
- All of the previously implemented SEO strategies prompted limited improvements.
Objectives:
- Increase Organic Traffic: It one of our major goals to achieve as it would signal that we are heading in the right direction with AGM’s SEO strategy.
- Boost Monthly Sales: We wanted to jolt stagnant monthly sales by prompting organic traffic to the site to increase sales.
- Promote Brand Visibility: By implementing SEO strategies our aim was to increase the brand’s presence and reputation.
Implemented Strategies:
Our dedicated team of developers and SEO strategists came together to brainstorm solutions to enhance the competency of AGM Electrical Supplies. We aimed at a full-transformation that could improve the site’s ranking:
- Effective Content Marketing: Good quality content is one of the major driving forces that improves a site’s search engine ranking and also brings in more organic traffic. We wanted to engage existing customers and bring in new ones by producing user intent-based content. For that we wrote blog posts, product guides and articles. We used high-quality keywords and optimized content for sale promotion and launches.
- On-Page SEO: We improved AGM Electrical Supplies site’s performance by optimizing it for mobile. We also added meta tags, image and headers as well as internal linking strategies to make it more interactive.
- Link Building: To improve site credibility, we secured backlinks from reputable websites. This improved the site’s organic traffic and authority.
- Social Media Marketing: We also applied social media marketing and used pay-per-click (PPC) advertising techniques to generate leads and sales.
- Local SEO Techniques: By optimizing AGM’s online presence, we were able to put them in local search results and map listings. We achieved this by improving their Google My Business profile and obtaining credible local citations from AGM’s previous clientele.
Results:
- Organic Traffic Soared: In just under four years, AGM Electrical Supplies site’s traffic grew from a meager 2,000 to an astounding 16,000 visitors on a monthly basis. This 700% growth in organic traffic shows the effectiveness of our SEO strategies.
- Exponential Sales Growth: This is where our strategies truly shone as we were able to increase the sales margin from $80,000 to $300,000. The exponential boost in revenue is directly linked to improved site authority and organic traffic.
- Surge in Branding and Direct Traffic: Our customized SEO strategies led to a significant rise in organic traffic and better brand recognition. Now customers can simply search AGM Electrical Supplies by name which is testament to our ingenuity.
