Client Overview:
Dream Home Mortgage is one of the leading mortgage service providers in the USA. They wanted to improve their online visibility, attract potential clients and establish a stronger digital presence through site credibility. To tackle all these issues head-on, they partnered with us in 2023 to leverage our SEO expertise.
Challenges:
The Dream Home Mortgage site had a wide array of issues such as:
- Despite their excellent services and positive clientele testimonials, Dream Home Mortgage had limited reach and low site credibility.
- Dream Home Mortgage faced poor site performance which generated low to minimal leads for months on end.
- The previously applied SEO strategies garnered limited results.
Objectives:
- Improve Organic Traffic: When Dream Home Mortgage came to us, the site’s monthly visits were less than 160.
- Elevate Monthly Leads: Upon initial monitoring we estimated only 10 leads per month.
- Grow Brand Visibility: Without an effective SEO strategy in place, there was limited organic traffic and online presence.
Implemented Strategies:
For Dream Home Mortgage, we curated a customized a multi-faceted SEO strategy that tackled four key areas:
- Effective Content Marketing: We implemented a content strategy that includes blog post, guides and articles embedded with high-ranking keywords. The content was written on topics relevant to the mortgage industry. We also added a variety of infographics, case studies and videos to engage the audience.
- On-Page SEO: To improve the Dream Home Mortgage site’s performance we upgraded the page load speeds, navigation and mobile optimization. We also added optimized meta tags, headers and alt texts.
- Link Building: To improve site credibility, we implemented a strategic link-building campaign. This includes partnerships and influencer collaboration to engage audience and to increase online presence. We removed any backlinks that would be harmful to maintain a clean slate of strong backlinks.
- Local SEO: By optimizing Dream Home Mortgage’s Google My Business profile, we were able to ensure local listings. We also encouraged clients to leave positive reviews which boosted the mortgage company’s local presence as well as improved its digital presence. To attract more local clients, we used local keywords that would capture more attention among the populace.
Results:
Due to the diligence of our dedicated SEO experts and content team, we were able to improve Dream Home Mortgage’s online presence by leaps and bounds which is evident through:
- Organic Traffic: We saw monumental growth in the site’s organic traffic which was a whooping 400%. The site’s monthly visits increased from mere 160 to 800.
- Monthly Leads: The site leads soared from 10 to 100 which was a tenfold increase.
- Branding and Direct Traffic: As the organic traffic and monthly leads increased the site’s overall visibility and credibility also increased.
