The Custom Loan Application CRM Powering $100M+ in Funding

Platform:Payless — Loan Application Management & Lead CRM

Overview

Payless is a powerful, custom-built web platform designed by Proximate Solutions to streamline high-volume loan operations for a financial institution managing 1M+ leads per month and $100M+ in funded loans. Built as a centralized CRM, Payless connects agents, brokers, and multiple lenders in a fully automated loan pipeline.

From deduplicated lead intake to multi-lender application distribution, agent commission tracking, and digital document workflows—Payless simplifies and scales every part of the loan lifecycle with speed, accuracy, and transparency.

Key Features

Automated Lead CRM & Deduplication

Filters out duplicate submissions by name, email, and phone across 1M+ leads monthly.

Multi-Lender Application Distribution

Single application auto-sent to multiple lenders, with tracking and centralized updates.

Agent & Broker Portals

Separate dashboards for role-based access, commission visibility, and lead workflows.

Commission-Based Logic

Auto-calculates agent/broker commissions and generates real-time payout tracking.

Integrated Softphone & Email

Built-in calling feature and auto-email triggers for timely follow-ups.

Accounting + AP Integration

Connects to accounting systems for automatic payouts, invoices, and finance workflows.

Monthly E-Statements

Digital statements for all agents showing commissions, closed loans, and performance.

Webhook + 3rd Party Data Support

Imports affiliate leads, supports third-party integrations, and delivers real-time updates.

Smart Lead Routing

Assigns new leads to the first-available rep; reassigns after 24 hours if inactive.

Bulk Import & E-Signature

High-volume lead imports with real-time updates and digital document signing.

Custom Dashboards & Reports

Track leads, conversions, funding progress, and agent/broker performance in one place.

Performance Benchmarks

1M+ Leads Processed Monthly — filtered, routed, and converted

$100M+ Funded Loan Volume through the Payless pipeline

Zero Lead Duplication via automated filters and clean data tracking

Real-Time Commission Visibility for agents and brokers

Automated Follow-Ups drive higher conversion and faster approvals

Why It Stands Out

  • Built for Scale — Handles millions of leads, hundreds of lenders, and active reps
  • All-in-One CRM & Loan Hub — From lead intake to final funding
  • Custom Routing Logic — No lead is lost, no rep left untracked
  • Transparent Commission System — Full visibility and trust for sales teams
  • Seamless Third-Party Integration — From affiliate networks to finance tools

Request Consultation

Need to manage millions of leads and multiple lenders in one intelligent platform?

Payless delivers automation, visibility, and performance—designed to fund faster and track smarter.

Want to discuss a project?
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